In 1998, Tapas Gupta started Confluence Communication Ltd., with a group of professionals from McCann Erickson Worldwide and with a few founder clients from large agencies
After a 23 year long & illustrious career with M-E agencies in India and abroad providing leadership to M-E’s global brands like ITC, Nestle, Gillette, Coca-Cola, Reckitt & Colman and after becoming the President & CEO of a McCann Erickson agency in India, the urge to do something new and different inspired Tapas to start this venture.
Some of BEI Confluence's Founder clients like DFM Group (makers of Crax brand, India’s No.1 children’s snack), IIL (a leading name in insecticides, herbicides and organic nutrients) continue to work with the Agency for twenty two years now, and such partnerships have been exciting & stimulating and continue to grow.
Today BEI Confluence is a reputed larger mid-sized 360 communication power-house with over 100 professionals across 3 offices providing communication services to more than 30 clients and handling over 60 brands most of which are in the FMCG & B2C domains.
With Tapas Gupta (Founder & MD), Abhishek Gupta (Dy. MD) and a group of senior professionals with strong and specialised FMCG experiences and with some of the leading FMCG brands in its roster, BEI Confluence is already a large & reputed agency to reckon with in the FMCG & B2C sectors.
While BEI Confluence has stepped into its 22nd year in 2020 and is gearing up to meet the challenges of the new decade to become the leading 360 Communications Agency in India with its FMCG & B2C specialisation.