About Us

Tapas Gupta launched Confluence Communication Ltd. on 2nd February 1999, after a 25 year long illustrious career with McCann Erickson Worldwide in India and abroad. He was last the CEO of a McCann Erickson Group Company in India.

Armed with self belief, a few prestigious clients and a select group of trusted professionals in Creative, Account Management, Media & Finance from McCann Erickson companies, joined Tapas. Today, they are leading the tribe.

Today BEI Confluence prides itself in being an extremely professionally driven mid-sized agency that offers top-class personalized services and marketing, creative and media solutions that are incisive, cut-through and innovative that helps its clients’ brands achieve their desired objectives.

  • "It’s not enough to just create disruption. The disruptive idea must be backed by a consumer
    insight that can touch, agitate and move consumers"

    – Tapas Gupta

What We Do

Confluence is known for its creative excellence. It has been in the forefront of creating some of the finest campaigns for its clients’ & brands winning a large number of Awards of Excellence over the years.

But the agency’s biggest appreciations come from its clients to whose brands the agency makes significant contributions
in their marketing and sales efforts.


Meet The Team

A company knows just as much as its people do, does as much as its people do. Over the years Confluence has managed to put together a talented team of professionals from the industry who have not only learnt and worked with the best, but today are counted amongst the best. We’d like to introduce you to our senior management:

Tapas Gupta

Chairman & Managing Director

A leading advertising professional in India with over 37 years experience in advertising. 25 years in TSME / McCann Erickson, heading McCann offices in India (Delhi, Kolkata & Bangalore) and has worked in Hong Kong & Manila offices

Ajay Chaudhary

Chief Operating Officer (COO) & Director on the Board

Over 20 years in advertising, working for a few of the top five advertising agencies like Rediffusion Y&R, McCann-Erickson and Mudra (DDB Needham) Group before he joined Percept H in 2005.

Anwar Abbas

National Creative Director & Director on the Board

Anwar has been a part of the advertising Industry for over 20 years. Started his career with MAA Bozell then moved to R K Swamy BBDO before joining McCann.

Ammar Mohammed

Creative Director

Has been a part of the industry for over 12 years. Started with Triton Communications, he was with Dhar & Hoon for four years before moving on to JWT, New Delhi, where he spent another four years and

Arijit Lahiri

Executive Vice President –
Media & Online Division

A leading media professional with experience of 24 years in Media Planning and Buying with Ogilvy & Mather (Media Network), Grey Worldwide (Mediacom),

Chabi Roy Gupta

Vice President – Media Buying

With 30 years experience behind her, she has headed media buying in FCB- Ulka and Tara Sinha McCann Erickson (later McCann Erickson)


BEI Confluence has its own Proprietary Brand Strategy Model
developed by Tapas Gupta, the founder, who put in his long
years of experience on brands to develop this unique &
path-breaking brand strategy model which is crisp, simple &
helps the agency's Planning and Creative Teams take the creative leap.

Our Work

just a creative way to see the world


Alcatel OneTouch

Amar Ujala

Costa Coffee




Lotus Greens


awards and appreciation

  • "Advertising is fundamentally persuasion, and persuasion
    happens to be not a science, but an art"

    William Bernbach

Blog Posts

Find out what's on our mind

Will have Tapas Gupta’s Interview link with Exchange4media.com and his lecture at GLA University in Mathura and Case Study links.

Blog post I

March / 19 / 2014 13:50 PM

Interview – http://www.exchange4media.com/Dialogue/InterView.aspx?ID=477#

Read more

Blog post II

March / 19 / 2014 13:50 PM

Lecture at GLA University, Mathura - http://beiconfluence.net/wp-content/uploads/2011/03/Leading_Change-final-Compatibility-Mode.pdf

Read more

Blog post III

March / 19 / 2014 13:50 PM

Amar Ujala Case Study - http://beiconfluence.net/?page_id=343

Read more
Get in Touch

Gitwako House, 42 Birbal Road.
Jangpura Extension, New Delhi-110014


T: 91-11-24319325/26, 24323208/09
F: 91-11-24325827

Our Offices & Network

Delhi-Contact Person:Mr Ajay Chaudhary (Director & Chief Operating Officer)
Mumbai-Ms Mukti Sexena (Associate Vice President)
Kolkata (Ms Gopa Palit (Manager).